Podcasts are attracting new and loyal listeners, but most cost more to make than the producers will ever recoup
Podcasting is the thing on everyone’s earbuds right now – little audio special deliveries of essential news updates, dramatic true crime, comedy gabfests and thought-provoking documentaries. By many accounts, radio is in its second golden age, with more opportunities to reach audiences who are hungry for more content. But what has inspired this switch to sound? And how are news organisations pushing the boundaries of what’s possible?
Read more HERE in this quarters edition of BJR