Successful pitching makes a successful freelancer. Journalist Donna Ferguson shares her best tips on building your solo career from the ground up – by

After the award-winning freelance journalist Donna Ferguson had her daughter nine years ago, she decided to become self-employed and never looked back. Writing regularly for The Guardian and The Observer, she still enjoys the freedom and flexibility that her career offers.

“Many people assume that you cannot freelance for nationals if you never worked there as a staffer but it’s not true,” she says.

“Everything I achieved was through cold pitching.”

And she has certainly achieved a lot. With eight awards for her journalistic work under her belt, Ferguson went from being a specialised personal finance writer to covering anything from arts to celebrities to investigations. It was only after she became a freelancer that she was able to start working for the publications she was always dreaming of.


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