When: Saturday, November 9

Time: 10.30 – 16.00

Tickets : £65 ( includes refreshments and lunch)  NB: limited places 

Where: Kindly hosted by Lansons, 24A St John St, Barbican, London  EC1M 4AY

Sold out – waiting list HERE 

On this new, practical workshop, along with 11 other journalists, you will learn:

– how to find ideas for stories you can successfully pitch as a freelance journalist (with real life examples)

– how to write a pitch that gets commissioned (again with real life examples)

– how to deal with rejection, and turn a rejection into a commission

– how to develop friendly relationships with editors

– practical tips about freelancing that will help you to make a long-term success of it


The workshop will be run by Donna Ferguson, a multiple-award winning freelance journalist who writes regularly for the Guardian, the Observer and the Mail on Sunday. Every week, she pitches news, features, investigations and celebrity interviews to the nationals, averaging four national newspaper commissions a week. A former financial journalist for a trade magazine, she broke out of her specialism and now writes on a wide variety of topics from education to children’s books. She has won eight awards for her work as a freelance journalist over the past six years and has been shortlisted for more than 25 others. She is also a member of the Women in Journalism committee and events team.

This is a practical workshop aimed at helping existing journalists (not total beginners) become successful freelancers. So only journalists with at least a year’s experience, either as a staffer or as a freelance journalist will be offered a place. If you are a blogger, that’s fine, but you must also have been working as a journalist for at least a year and make this clear in your application.

In your application, please state how much experience you have, three publications you really want to write for and the key thing you hope to learn on the course.

The cost is £65, which includes lunch and tea/coffee.  The workshop will run from 10.30am until 4pm in a central London location (near Farringdon) on Saturday 9th November. We are very grateful to our hosts, leading financial PR company Lansons, for supporting this event.

About Lansons

“We are a strategic reputation management consultancy, acting as trusted advisers to organisations across the world.

 A partnership, with offices in London and New York, we blend expertise across customer, financial, policy, employee and media engagement to help build and protect reputations from the inside out, in ways that are authentic and purposeful.

 Our belief that reputation is not just what you say but how you do what you do, has been at the heart of our advice for three decades.

We believe in the power of reputation to bring about positive change, because organisations with good reputations perform better; attracting the best talent, higher investment, deeper loyalty and louder support”.