Sara Nourizadeh will talk about finding inspiration for great ideas and share insights on how shows get commissioned. She will share the story about her show “London’s Great Bridges: Lighting the Thames”, which eventually ended up on Channel 4, but she had to fight for the idea to be commissioned. Sara will also offer tips for developing the ‘ideas muscle’ and discuss the power of finding ideas allies

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Sara Nourizadeh is an Exec Producer for the EMEA team at Bloomberg Media Studios. Sara works on international content partnerships running across Bloomberg’s multimedia portfolio, including Bloomberg TV, and Bloomberg Green. Prior to this, Sara developed and produced critically acclaimed documentary series including London’s Great Bridges: Lighting the Thames (CH4), A Year at English National Ballet (BBC), Diary of a Children’s Ward (ITV) and On The Frontline in Afghanistan (SKY).