Women in Journalism Intern Um-E-Aymen Babar returns this week to spotlight incredible women journalists working in the sport industry. 

Felicia Pennant is an award-winning journalist and creative from London. In 2016 she founded SEASON to counter the male, pale, and sometimes stale state of modern football culture. The platform is a cross between football and fashion elevating voices of the marginalised community whilst addressing important issues and striving for gender equality. 

Felicia Pennant

Felicia Pennant

It’s easy to get lost on SEASON’s instagram with their bold and beautiful posts sharing unique collaborations with creative talent and shining light on different communities. The SEASON podcast brings a whole new dimension to their platform spotlight and sharing unique stories in football and fashion culture. 

Equally as mesmerising are their zines. The latest issue of SEASON zine focussed on the theme of Black joy exploring the nuanced realities of the Black community across football. The zine contains incredible creatives of colour from writers, photographers to illustrators and stylists. It was named one of The UK’s Best Independent Football Magazines by Hypebeast in 2019.

Just when you think SEASON can’t get any more immersive, Felicia recently held an exhibition in Brixton to present ‘Football’s Black Gaze’ showcasing and celebrating Black joy in football through the lens of 10 incredible creatives and collectives. 

Credit: Aisyah Octavia, @syah.o

The theme for Issue 10 is climate change and will be exploring the environment, the game, the culture, the fashion and the future. It will delve into how the football climate has changed globally – the sport, industry, culture and creative medium – for women and marginalised communities since SEASON zine started in 2016. In more exciting news, they are currently accepting pitches around this theme for issue 10. To get involved, visit their website. 

Felicia is currently the Features Editor at MATCHESFASHION, and has also written for Vogue.co.uk, The Face and HighSnobiety. Most recently, she wrote a cover piece for ELLE and was in conversation with former professional footballer, Ian Wright MBE. 

Felicia won the PPA New Talent 30 under 30 Award 2019 and was named on The Football Black List 2019. 

Instagram: @season_zine @feliciapennant

Twitter: @season_zine @feliciapennant