(live panel)
The platform formerly known as Twitter revolutionised news, it democratised agendas ensuring some stories previously overlooked by editors were now at the top of agendas. Journalists built platforms and influence that stretched beyond their usual audiences and case studies became much easier to find.
Once Twitter was taken over the first things to go were the coveted blue verification ticks, replaced by Twitter blue, which cost users to verify. Next the name changed to X and a series of other changes.
With rumours of X considering going behind a paywall, what would that mean for free news at the point of access, what does that mean for news publishers and broadcasters? What is the next platform for journalists to gather contacts and leads?
This event will be hosted by our Deputy Chair, Genelle Aldred.
Giving their insights on this discussion will be:
Hardeep Matharu, Journalist, Writer and Editor of Byline Times – the independent investigative news site and print newspaper covering ‘what the papers don’t say’.
She started her career as an award-winning local reporter and has more than a decade’s worth of experience working across regional, national and independent media. Hardeep’s work focuses on the forces that shape us: identity, politics, and the media. She trained as a journalist after reading Law at Cambridge University and is a Fellow of the Royal Society of Arts.
Eva Simpson is the founder and driving force behind ES-PR, a London-based PR and Talent Management agency with clients and reach across the globe.
Eva has devised and spearheaded impactful campaigns that have had tangible results. ES-PR has worked with clients such as the NHS, PHE, KPMG, and Impact X Capital, as well as Vogue's Edward Enninful and supermodel Naomi Campbell.
Before launching an agency, Eva, an award-winning journalist, held several roles in newspapers including former Assistant News Editor of The Times, Associate Editor of The London Paper and as co-founder of the ground-breaking Daily Mirror 3am showbusiness column
Ellie McDonald, Digital Account Director at Headland Consultancy specialising in digital strategy and execution.
Agency clients have included The Body Shop, The Bill & Melinda Gates Foundation, The Crown Estate and Jaguar Land Rover for whom she develops and delivers ambitious digital and social strategies for both the businesses and their senior leadership teams.
Prior to joining the agency, Ellie managed online and offline external communications for the Grenfell Tower Inquiry.
Barnaby Barron, Head of Insights Consulting, EMEA at Cision overseeing the set up and implementation of Insights services, including reporting, briefings and Brandwatch services.
He currently leads a team of 150 analysts, providing industry leading communications evaluation for some of the largest companies in the world. Barney graduated Cardiff University with a Masters in Physics, before moving into communications consultancy.